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COMPETITOR COMPARISON

Lum's Toyota Sells Toyotas.
We Sell Solutions.

What if the best car for your family isn't a Toyota? At their lot, you'd need to visit a different dealership.

We broker every make and model across Oregon and Washington — with zero brand loyalty, zero pressure, and savings that average $3,800–$9,500 per deal.

Head-to-Head Comparison

See why Pacific Northwest residents choose Rockhound Auto

FeatureRockhound AutoLums Toyota
Vehicle Selection
All Makes & Models
Toyota Only
Financing Rates
Best Available Rate
May Include Markup
Trade-In Values
Fair Market Value
Single Offer
Pricing Transparency
Full Disclosure
Fees at Signing
Inventory Access
Regional Network
Limited Lot
Negotiation
We Negotiate For You
You Negotiate Alone

Real Pricing Example

2024 Toyota RAV4 XLE Premium AWD

Lums Toyota

Traditional Dealership

MSRP$37,239
Market Adjustment+$3,500
Doc Fees+$699
Dealer Add-Ons+$2,195
Extended Warranty+$2,800
Financing Rate Markup+$1,850 (over loan)
Total Price$48,283
SAVE $9,544

Rockhound Auto

Auto Broker Service

MSRP$37,239
Negotiated Discount-$2,750
Broker Fee+$500
Doc Fees+$250
Dealer Add-Ons$0
Unwanted Warranties$0
Rate Markup$0
Total Price$38,739

You Save: $9,544

That's more than a year of car payments or a down payment on your next vehicle!

Real People Who Switched

Customers who chose Rockhound Auto for their Toyota purchase

"I was quoted $48,000 for a RAV4 Hybrid and offered $9,000 for my trade-in. Rockhound Auto got me the same RAV4 for $41,500 and $13,200 for my trade. That's $10,700 in total savings!"

Robert K.

Tillamook, OR

Saved: $10,700

"The financing rate I was offered was 7.9%. Rockhound Auto got me 5.4% on the same loan. Over 60 months, that's $1,850 in interest savings alone. Plus I saved $3,200 on the purchase price of my Tacoma."

Sarah T.

Forest Grove, OR

Saved: $5,050

"I wanted a Toyota 4Runner, but there was a 3-month wait and a $5,000 markup. Rockhound Auto found one in Portland within a week at MSRP minus $1,200. No waiting, no markup, just honest service."

Michael P.

Kelso, WA

Saved: $6,200

Buyer Education

What to Know Before You Visit

Understanding common dealership practices helps you make informed decisions

Limited to Toyota Only

What if you want a Honda, Subaru, Ford, or Chevrolet? Single-brand dealerships can only show you one option. Rockhound Auto gives you access to every make and model from dealers across Oregon and Washington, including Astoria, Seaside, Hillsboro, and Longview.

Financing Rate Markup

Many dealerships mark up financing rates by 1.5-2.5%. If the bank approves you at 5.4%, you might be charged 7.9%. That's $1,500-$2,500 extra over your loan term. We get you the actual rate with zero markup.

Trade-In Valuation

Single-dealer trade-in offers can be $2,500-$4,500 below market value. We leverage competition between dealers in Warrenton, Astoria, Tillamook, and beyond to get you fair market value — often $3,000-$5,000 more.

Market Adjustments & Add-Ons

$3,000-$5,000 "market adjustments" on popular models like RAV4 Hybrid and Tacoma are common. Plus paint protection, nitrogen tire fill, and VIN etching can add another $2,000-$3,000. We eliminate these with transparent pricing.

Get Your Free Savings Estimate

Tell us what you're looking for and we'll show you exactly how much you'll save

We'll respond within 2 hours during business hours

Ready to Save $3,800-$9,500?

Stop limiting yourself to Toyota. Get access to every make and model with better financing rates and transparent pricing. Serving Warrenton, Astoria, Seaside, Longview, and the entire Pacific Northwest.

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