Astoria Ford Sells One Brand.
We Sell Every Car You Actually Want.
New Fords are great. So are used Hondas, Toyotas, Subarus, and every other brand they can't sell you.
That new car smell fades in 3 weeks. The $8,000 you save lasts forever.
The New Car Fantasy vs. Reality
We love Fords. We just love your wallet more.
Side by Side
No spin. Just the facts.
Astoria Ford
New cars, one brand, full showroom experience
Rockhound Auto
Every brand, used & new, zero showroom drama
Real Numbers. Real Savings.
2023 Ford F-150 XLT — same truck, very different bill.
Astoria Ford
What you'd actually pay
Rockhound Auto
What you'd actually pay
What They Have That We Don't
We're honest people. Here's what Astoria Ford genuinely has — and our totally unbiased take on it.
Brand-new Fords
Their win: Fresh off the truck, full factory warranty, that intoxicating new car smell.
"That smell costs about $8,000 extra. It fades in 3 weeks. The savings last forever."
Service Department
Their win: On-site Ford-certified mechanics for repairs and maintenance.
"We don't have a service dept — which means we have zero incentive to sell you a car that'll need one soon."
Parts Department
Their win: OEM Ford parts in stock, ready to go.
"We don't upsell you on parts you don't need. Your mechanic, your choice, your price."
Ford Financing Deals
Their win: Occasional 0% APR promotions on select new models.
"Those promos are on the models with the highest markups. We connect you with real lenders competing for your business."
Know Before You Go
Understanding common dealership practices helps you make informed decisions.
The 'That One Just Sold' Move
You saw a great price online. You drove to Astoria. Surprise — that vehicle is mysteriously gone. But hey, they have this other one that's only $4,000 more...
The Nitrogen Tire Upsell
Your tires will be filled with nitrogen — a gas that makes up 78% of the air you breathe for free — and you'll be charged $299 for the privilege.
The Finance Office Marathon
You agreed on a price. Now you're in a small room with a finance manager for 90 minutes being offered warranties, gap insurance, and paint protection you definitely didn't budget for.
The Four-Square Shuffle
Trade-in value, monthly payment, purchase price, and down payment all mixed into one confusing box. The goal? Make it impossible to know if you're actually getting a good deal.
Real People. Real Savings. Real Decks.
What happens when you skip the showroom theater.
"I walked into Astoria Ford ready to buy. Two hours later I was still in the finance office being pitched a $2,400 warranty on a car I hadn't even test driven yet. Called Rockhound the next morning. Had my Explorer in a week for $6,200 less. No waiting room. No cold coffee. No nonsense."
"Three trips to Astoria. Three times the price changed. Rockhound quoted me once, stuck to it, and delivered the Escape to my driveway in Seaside. I didn't even have to put on real pants."
"Astoria Ford wanted $50,594 for an F-150. Rockhound got me the same truck for $43,094. That's $7,500 I used to build a deck. Best deck I've ever built."
Skip the Showroom Theater.
Just a great deal on the exact car you want, delivered to your door.
No waiting room. No pressure. No surprises.
Serving Astoria, Warrenton, Seaside, Cannon Beach, Tillamook & the entire Oregon Coast